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Growth Marketing | E-commerce | Mobile User Acquisition

Recent Case Studies

The following case studies to showcase my diverse skill set in growth marketing, mobile user acquisition, analytics, and CRM.

Using Product Led Growth to Optimize Conversion Rates & Customer LTV

Co-founder, Virgo.travel

Click here to learn more about how we utilized a free car service to increase conversion rates and LTV.

Optimizing Meta Campaigns after the iOS14 update

Head of Growth Marketing, Nuheara

Click here to learn about how the recent changes to 3rd party tracking on iOS devices as well as a reduction in audience interest targeting has made Meta much more challenging to yield a positive ROAS. However, there are techniques that can maximize the probability of success.

Google Display Retargeting is Cheap but it Doesn't Convert

Head of Growth Marketing, Nuheara

Google Display is designed to support awareness campaigns, not conversion. Click here to learn how we increased ROAS on Google Ads by 40%

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Broadcast Video On Demand (BVOD) Drove a 50% Uplift in Organic Search Volume

Head of Growth Marketing, Nuheara

Nuheara needed to find alternative media channels to drive targeted, and cost efficient digital channels. We discovered that Broadcast Video on Demand yielded positive ROI.

Leveraging Push Notifications, SMS and Geofencing to Increase App Activations and Conversions

Co-founder, Virgo.travel

Targeting travelers and capturing their attention at the right time to convert is very challenging with so much noise. We needed to find a way to break through the noise and most opportune time.

Increasing Conversion Rate from Abandoned Cart Users by 4x

Head of Growth Marketing, Nuheara

Nuheara was only converting 2 % of abandoned cart users to return and complete their purchases. A simple implementation resulted in a 4x increase in abandoned cart conversion rate.

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